Professional Wednesday
Professional Wednesday
Promotion on three screens at Minerva
Commissioned work
Client: Studio Minerva
Mixed media
2023
A series of posters designed for Professional Wednesday at Minerva, shown across three digital screens within the academy. The visual concept combines analog and digital techniques to create a bold, layered identity.
The posters use a mixed-media approach: hand-cut analog letters are collaged together with sharp digital shapes. This contrast between rough, tactile textures and precise, clean forms reflects the event’s aim to connect tradition and experimentation.